“Getting such space or investing so much on decor may not yield appropriate return on investment from small-town stores since sales cannot be at par with the stores at metros, even though Apple has committed a margin of 15-20% provided the sales targets are met,” said a senior executive from one Indian retailer.”
Apple has been a successful company all around the world, but was never able to capture any large area on the Indian market. Well now they are going to clean the black spot by opening their own authorized stores in India for the first time. Reports say that Apple is planning to build a “store within a store” locations in India. India has always been seen as a big and profitable market when it comes to selling of gadgets and mainly smartphones, cameras and computers. According to sources, two of Apple’s top regional executives met with retailers.